IMA ART Fertility Featured in Robb Report: Bespoke Fertility & Surrogacy
Robb Report explores IMA ART's Fertility Maison, its principal-led approach to fertility and surrogacy, and the concept of a Fertility Family Office.
BEVERLY HILLS, CALIFORNIA — IMA ART Fertility is featured in a newly published Robb Report Custom Studio article titled “Inside Beverly Hills’ Fertility Maison: Bespoke Fertility & Surrogacy.”
The feature introduces IMA ART's distinctive approach to assisting private individuals and families navigating fertility treatment, surrogate selection, and the broader responsibilities involved in building a family.
A Different Approach to Fertility & Surrogacy
Co-founded by Michelle Tang and Ron Sonnenberg, IMA ART operates neither as an IVF clinic nor as a conventional surrogacy agency. Instead, its principals remain personally engaged across the fertility and surrogacy journey, coordinating with reproductive physicians, attorneys, psychologists, and other specialists while providing continuity across decisions and milestones.
The Robb Report feature explores two complementary concepts that help define IMA ART's approach.
Fertility Maison describes the firm's bespoke, discreet, and highly personal service philosophy. Fertility Family Office reflects the broader responsibilities of stewardship, coordination, and governance that can arise when families navigate complex reproductive arrangements.
Personal Stewardship. Family Continuity.
For IMA ART, the significance of fertility and surrogacy extends beyond individual medical procedures. It involves decisions about family, responsibility, and the generations that follow.
As Ron Sonnenberg observes in the Robb Report feature:
“A family office protects what previous generations created. A Fertility Family Office helps create the generations that follow.”
Read the full Robb Report Custom Studio feature:
For information about IMA ART's approach, visit Private Clients — Fertility & Surrogacy.
