Meet IMA ART's
Co-Founders & Fertiliers
We are with you all the way — offering empathy and understanding, from initial enquiry to your very first steps as a family. Because we are on this journey together.
Michelle Tang
Our Co-Founder and CEO
Michelle Tang specialised in Investment Governance, Risk and Compliance (GRC), with previous management positions in AIA, Natixis Investment Managers, UBS, and PwC. She achieved the following professional financial qualifications and degrees:-
-
Certified Financial Analyst (CFA®)
-
Certified Public Accountant (CPA)
-
Certified Anti-Money Laundering Specialist (CAMS) - 2022
-
Financial Risk Manager (FRM)
-
Bachelor of Business Administration from the Hong Kong University of Science and Technology
Michelle Tang brings her Investment Governance expertise to the international fertility profession. Investment Governance is the management framework within which decisions are made, accountability and responsibility are determined. Fertility Governance adds protection to the rights, interests and privacy of Parents and Surrogates. Fertility Governance ensures IMA ART senior management are personally accessible, prepared and responsive.
Michelle Tang is Co-Founder of IMA ART Fertility, a luxury fertility concierge and family-creation advisory firm serving private clients navigating complex IVF and surrogacy journeys.
Bringing more than 15 years of experience in compliance, risk, governance, and financial services, Michelle applies the principles of discretion, fiduciary discipline, risk management, and structured decision-making to an industry traditionally fragmented across medical, legal, agency, and logistical providers.
She is the creator of Fertility Governance®, an operating philosophy designed to bring greater structure, oversight, and accountability to complex fertility journeys. At IMA ART, Michelle oversees the firm’s operational framework, client journey architecture, governance standards, and coordination across the network of independent professionals involved in family creation.
Michelle also holds an Executive Master’s in Luxury Management & Guest Experience from Glion Institute of Higher Education, bringing formal luxury-management expertise to the design of highly personalized, discreet, and relationship-led client experiences.
Her perspective is shaped by both professional expertise and personal experience with the complexities of family creation. At IMA ART, she combines these perspectives to create a more thoughtful model of fertility concierge—one that places equal emphasis on exceptional service, disciplined governance, and continuity throughout the journey.
Ron Sonnenberg
Co-Founder & Creative
Ron Sonnenberg is the Co-Founder and Creative Director of IMA ART Fertility, the world’s first Fertility Maison. Based in Beverly Hills, IMA ART works with an exceptionally selective group of private clients, redefining the family-building journey through a unique blend of artistry, elegance, and discretion.
With a background in brand development, marketing, logistics and creative strategy, Ron brings to IMA ART a vision shaped by years of working at the intersection of luxury, culture, and private client services. His perspective has been instrumental in positioning fertility not merely as a medical matter, but as an integral dimension of legacy planning for ultra-high-net-worth individuals and family offices.
Together with his co-founder, Michelle Tang, Ron has pioneered the concept of Fertility Governance—an institutional framework inspired by Michelle’s career in Swiss banking compliance and risk management. This innovation introduces the same rigor and foresight traditionally reserved for finance and succession into the realm of reproductive planning, making IMA ART Fertility a natural partner for family offices worldwide.
Ron’s leadership is rooted in a belief that continuity begins not only with wealth preservation, but with family creation itself. His work ensures that discerning families approach this most intimate of journeys with the same confidence, privacy, and excellence they expect in every other aspect of their lives.
CEO Michelle Tang and Creative Director Ron Sonnenberg were interviewed by The Times of London Sunday Magazine for their pioneering approach to private fertility concierge and the evolution of surrogacy as a discreet, luxury experience
Begin Your Private Fertility Journey.
Every fertility journey begins with different circumstances, priorities and decisions. IMA ART works privately with individuals and families seeking dedicated oversight of IVF, embryo planning, fertility preservation, donor conception and fertility journeys that may ultimately involve surrogacy.
Our involvement begins with understanding where you are today, what you hope to achieve and which medical or other professionals may already be involved. From there, we can determine where IMA ART's coordination, personal involvement and broader fertility oversight can add value to your journey.
IMA ART Fertility is based in Beverly Hills, California, and works with private clients throughout the United States and internationally.
