Meet IMA ART's
Co-Founders & Fertiliers
We are with you all the way — offering empathy and understanding, from initial enquiry to your very first steps as a family. Because we are on this journey together.
Michelle Tang
Our Co-Founder and CEO
Michelle Tang specialised in Investment Governance, Risk and Compliance (GRC), with previous management positions in AIA, Natixis Investment Managers, UBS, and PwC. She achieved the following professional financial qualifications and degrees:-
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Certified Financial Analyst (CFA®)
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Certified Public Accountant (CPA)
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Certified Anti-Money Laundering Specialist (CAMS) - 2022
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Financial Risk Manager (FRM)
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Bachelor of Business Administration from the Hong Kong University of Science and Technology
Michelle Tang brings her Investment Governance expertise to the international fertility profession. Investment Governance is the management framework within which decisions are made, accountability and responsibility are determined. Fertility Governance adds protection to the rights, interests and privacy of Parents and Surrogates. Fertility Governance ensures IMA ART senior management are personally accessible, prepared and responsive.
Further differentiating the firm from other surrogacy agencies, Michelle Tang is also pursuing an Executive Master's in Luxury Management & Guest Experience, from the prestigious Glion Institute of Higher Education. Admission Director and Managing Director remarked it was the first time the university received and enrolled an executive from the fertility and surrogacy field.
Michelle Tang experienced years of personal challenges with infertility and family creation. Turning adversity to strength and courage, Michelle channels her emotions and feelings into helping others through their IVF and Surrogacy journeys.
Michelle’s background in the financial industry, facilitated her guidance and leadership at IMA ART. She established and championed Fertility Governance as a new discipline. IVF and Surrogacy journeys involve multiple parties working together to achieve the same end goal — your baby.
"Success is a complex tapestry woven from personal and professional aspirations and experiences," Michelle explains. "As the founder of IMA ART and a mother to a child with significant medical needs, my life is a delicate balance of compassion, resilience, and entrepreneurial drive." She measures success not only by IMA ART's achievements but also by the strength and love within her family.
Ron Sonnenberg
Co-Founder & Creative
Ron Sonnenberg is the Co-Founder and Creative Director of IMA ART Fertility, the world’s first Fertility Maison. Based in Beverly Hills, IMA ART works with an exceptionally selective group of private clients, redefining the family-building journey through a unique blend of artistry, elegance, and discretion.
With a background in brand development, marketing, logistics and creative strategy, Ron brings to IMA ART a vision shaped by years of working at the intersection of luxury, culture, and private client services. His perspective has been instrumental in positioning fertility not merely as a medical matter, but as an integral dimension of legacy planning for ultra-high-net-worth individuals and family offices.
Together with his co-founder, Michelle Tang, Ron has pioneered the concept of Fertility Governance—an institutional framework inspired by Michelle’s career in Swiss banking compliance and risk management. This innovation introduces the same rigor and foresight traditionally reserved for finance and succession into the realm of reproductive planning, making IMA ART Fertility a natural partner for family offices worldwide.
Ron’s leadership is rooted in a belief that continuity begins not only with wealth preservation, but with family creation itself. His work ensures that discerning families approach this most intimate of journeys with the same confidence, privacy, and excellence they expect in every other aspect of their lives.
