The House is Ready – Now it’s Time to Create the Family | IMA ART Fertility x Upscale Living

IMA ART Fertility
Aug 1, 2025
2 min read

Updated: Sep 13, 2025

Creating Families with Discretion – IMA ART Fertility, the World’s First Luxury Fertility & Surrogacy Concierge

Black cover with white text: "Luxury Fertility," "Upscale Living Magazine," "IMA ART." Minimalistic and elegant design. The House is Ready – Now it’s Time to Create the Family | IMA ART x Upscale Living — Article originally published in Upscale Living Magazine

Across the world’s most exclusive addresses, residences are meticulously conceived — architectural statements of legacy, taste, and permanence. For discerning individuals and legacy-focused families, completing the home is only one milestone. Creating the family is the next.

A sperm and needle approach a large cell in a blue setting. The scene conveys a sense of precision. Text: "IMA ART" in white.

IMA ART Fertility, headquartered in Beverly Hills, is the world’s first Fertility Maison — a luxury, white-glove fertility concierge where IVF and surrogacy services are tailored exclusively for private clients. Founded by Michelle Tang and Ron Sonnenberg, IMA ART’s bespoke fertility services are trusted by legacy family offices and UHNW individuals from across the globe.

Black background with white text: "LUXURY FERTILITY," "The House is Ready," and "IMA ART." Simple, elegant design.

From Signature Home to Signature Family

For many of our private clients, building the family estate is only the beginning. The next chapter — creating the family itself — deserves the same precision, foresight, and privacy. IMA ART Fertility provides bespoke fertility and surrogacy experiences from Beverly Hills, designed for individuals who view legacy not only in architectural terms, but in generational ones.

Beyond Medical Coordination: The Haute Fertility Experience

IMA ART curates every touchpoint — from IVF oversight and embryo storage to surrogate screening and reproductive legal guidance — through a white-glove lens. Our Co-Founders personally escort clients to their medical appointments, arrange private treatments and acupuncture sessions in residence or in their hotel suite, and remain available 7 days a week, including holidays.

Savoir-Faire of Excellence only by IMA ART Fertility

Operating under the discreet standards of a private maison. We do not publish testimonials or showcase photos of babies. We operate with absolute discretion, rooted in excellence, and in full alignment with the expectations of private clients who demand the best — privately. We Create Heirs

White background with black text: "FERTILITY MAISON" at top, "Rooted in Discretion" in middle, and "IMA ART" at bottom. Minimalist design. MA ART was born out of a desire to bring the structure and care of private wealth management to the deeply personal realm of family building.

Why Legacy‑Focused Families Choose IMA ART

Clients come to us when time is limited and nothing short of excellence will suffice. We offer a path to parenthood that reflects your level of discernment, because your family story deserves the same caliber of attention as your home, your estate, and your name.

Engage With the Principals—Directly and Confidentially

IMA ART Fertility is independently owned and operated by its co-founders. Clients may request a confidential consultation with either Ron Sonnenberg or Michelle Tang, both of whom remain available seven days a week, holidays included. Our concierge app ensures seamless, discreet communication globally and in real time.

To initiate a confidential consultation with our co-founders, please contact us. Read the original Upscale Living editorial here

IMA ART Fertility. The savoir faire of excellence in family-building.

Private Fertility Concierge. Haute Fertility & Surrogacy. Beverly Hills, Los Angeles.