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IMA ART's Story: Crafting the Premier Luxury Fertility Concierge Experience in Beverly Hills

  • Writer: IMA ART Fertility
    IMA ART Fertility
  • Jun 24
  • 3 min read

A New Standard in Fertility Care for Discerning Clients | In a world where fertility care often feels commoditized and impersonal, IMA ART Fertility stands as a beacon of bespoke excellence. For discerning individuals and families accustomed to the highest standards in their personal and professional lives, the journey to parenthood demands a level of care that transcends the ordinary. IMA ART Fertility was conceived to redefine the fertility experience — blending the clinical rigor of reproductive medicine with the refined artistry of luxury concierge service.


Abstract painting of two figures embracing in warm hues of orange, yellow, and green. Text "IMA ART" is visible at the bottom. IMA ART Fertility A New Standard in Fertility Care for Discerning Clients


Founding Vision | The Birth of IMA ART Fertility Maison


Founded by industry visionaries Michelle Tang and Ron Sonnenberg, IMA ART Fertility embodies a profound commitment to personalized, white-glove fertility care. Drawing on years of expertise in reproductive medicine and luxury service industries, the co-founders recognized a critical gap in the market: the absence of a fertility maison dedicated exclusively to ultra-high-net-worth individuals seeking discretion, sophistication, and seamless support. Their shared vision was clear — to create a fertility maison that offers not just clinical excellence but also the savoir faire of excellence in client service.


The Haute Fertility Philosophy | Savoir Faire of Excellence in Family Building


IMA ART Fertility champions the philosophy of “Haute Fertility,” a term that encapsulates the meticulous attention to detail, elevated standards, and refined client experience that define the Maison. This philosophy guides every interaction and service offering, ensuring that each family-building journey is crafted with unparalleled precision and care. From curated fertility treatments to bespoke surrogacy arrangements, the Maison’s approach is infused with an artistry that respects and celebrates each client’s unique path to parenthood.


Bridging Medical Expertise with White-Glove Concierge Service


At IMA ART Fertility, clinical excellence and luxury concierge service are harmoniously integrated. The Maison’s curated network of world-leading fertility specialists, reproductive lawyers, clinical psychologists, and surrogate insurance experts ensures that clients receive comprehensive and cutting-edge care. Simultaneously, the dedicated concierge team, including the co-founders themselves, is available seven days a week — holidays included — to personally guide clients through every appointment, legal consultation, and emotional milestone. This seamless orchestration transforms what can be a complex medical journey into a dignified and empowering experience.


Text on a beige background: "Luxury Fertility" at top, "Founding Vision" in center, "IMA ART®" at bottom. Simple and elegant design. IMA ART's vision is to create a fertility maison that offers not just clinical excellence but also the savoir faire of excellence in client service

A Commitment to Privacy, Discretion, and Individualized Care


Recognizing the unique concerns of high-profile and private clients, IMA ART Fertility prioritizes discretion and confidentiality without compromise. The Maison’s services are tailored with a bespoke approach that respects client privacy, accommodates individual timelines, and adapts to personal preferences. This unwavering commitment ensures that every client experiences a secure and trusted environment, where their aspirations for family building are nurtured with the utmost sensitivity.


Industry Recognition and Thought Leadership


IMA ART Fertility’s pioneering approach has garnered attention beyond the fertility industry. The co-founders, Michelle Tang and Ron Sonnenberg, have been interviewed by prestigious publications such as The Times of London Sunday Magazine, affirming their status as thought leaders in luxury fertility concierge services. This recognition underscores the Maison’s role in setting new benchmarks for excellence, innovation, and client-centered care in fertility.


Text on a gray background reads: "Luxury Fertility, Individualized Care, IMA ART." The mood is sophisticated and calming. The Maison’s services are tailored with a bespoke approach that respects client privacy, accommodates individual timelines, and adapts to personal preferences.


Looking Ahead: Continuing to Elevate the Family Building Journey


As fertility technology and client expectations evolve, IMA ART Fertility remains steadfast in its mission to elevate the family-building journey for discerning clients worldwide. Through continual refinement of its services, expansion of its expert network, and a commitment to the highest standards of luxury and clinical care, the Maison is poised to remain the pre-eminent fertility concierge in Beverly Hills and beyond.


IMA ART Fertility. The savoir faire of excellence in family-building.


Private Fertility Concierge. Haute Fertility & Surrogacy. Beverly Hills, Los Angeles. 



Copyright IMAART LLC 2025

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Pattern background of the flower of life

Ready to become parents — let IMA ART help you

Get in touch with our luxury fertility concierge team today.

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Get in touch with our luxury fertility concierge team today

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