Beverly Hills Fertility Concierge for IVF & Surrogacy: Inside IMA ART’s Private Client Experience

IMA ART Fertility
Jul 8
3 min read

Updated: Jul 25

The world’s first Fertility Maison offers white-glove concierge support for IVF, IUI, surrogacy, and reproductive logistics—discreetly managed for private clients across the U.S. and internationally.

"Los Angeles Magazine" in black script on white background, with smaller "IMA ART" text below. Minimalist and elegant design. — Article originally published in Los Angeles Magazine

The path to parenthood is among life’s most intimate journeys. For individuals who expect the highest standards in every aspect of their lives, this deeply personal milestone requires support that is refined, discreet, and uncompromising in quality.

At the forefront, is IMA ART Fertility, a Beverly Hills headquartered first-of-its kind Fertility Maison. Serving private clients, including high-net-worth and ultra-high-net-worth individuals across the United States and abroad, IMA ART offers a white-glove luxury fertility experience that redefines the modern fertility journey.

Beyond Surrogacy: Haute Fertility Concierge Tailored to our Clientele

While IMA ART is recognized for its elevated surrogacy services, its offering extends far beyond. This is not a surrogacy agency—it is a concierge ecosystem curated around each client’s unique reproductive needs.

Whether navigating IVF, IUI, egg and sperm preservation, embryo management, or cross-border legal and medical coordination, IMA ART manages each element with precision and privacy. The Fertility Maison works in close coordination with world-renowned reproductive endocrinologists, legal experts, and clinical psychologists while ensuring that clients’ schedules, medications, and logistics are meticulously handled.

At IMA ART, no two journeys are alike. Each begins with a confidential consultation and proceeds with a plan crafted entirely around the individual—discreet, strategic, and uncompromising.

Text on a white background reads "Fertility Maison," "Beyond Surrogacy," and "IMA ART." Simple and minimalist design. While IMA ART is recognized for its elevated surrogacy services, its offering extends far beyond. This is not a surrogacy agency—it is a concierge ecosystem curated around each client’s unique reproductive needs.

A Founder-Led, White-Glove Experience

IMA ART Fertility is distinctively co-founder led. Unlike conventional fertility services where clients are routed through layers of staff, IMA ART’s private clients are personally overseen by Co-Founders Michelle Tang and Ron Sonnenberg.

Tang and Sonnenberg are physically present to accompany clients to IVF appointments, ensure seamless transport from international and domestic airports, and provide 7-day-a-week access via IMA ART’s private, by-invitation digital concierge platform. This exclusive portal facilitates secure communication, document access, and real-time case coordination.

This elevated level of support extends to surrogates as well. IMA ART is the first Fertility Maison in Beverly Hills to offer surrogates full transport coordination, around-the-clock access to the co-founders, and a care experience that reflects the same level of respect and refinement provided to intended parents.

Leadership Rooted in Discretion, Governance, and Global Perspective

Originally established in 2015, the Beverly Hills operation was co-founded in 2022 by Michelle Tang, a former investment governance professional from Hong Kong. IMA ART was born out of a desire to bring the structure and care of private wealth management to the deeply personal realm of family building.

Tang coined the term “fertility governance” to define her holistic, rights-protective framework for clients. Tang directs the Maison’s legal, insurance, and client onboarding architecture—ensuring compliance, protection, and discretion at every touchpoint.

Currently completing her Executive Master’s in Luxury Management & Guest Experience at Switzerland’s Glion Institute of Higher Education, Tang brings a unique global perspective to the fertility space.

She is joined by Ron Sonnenberg, Co-Founder and Creative Director, who brings decades of experience in risk-managed international business and directs the creative direction of the firm.

White background with black text: "FERTILITY MAISON" at top, "Rooted in Discretion" in middle, and "IMA ART" at bottom. Minimalist design. MA ART was born out of a desire to bring the structure and care of private wealth management to the deeply personal realm of family building.

Defining a New Era in Family-Building

IMA ART Fertility is not a clinic, nor an agency—it is a Fertility Maison. From clinical coordination to legal strategy and concierge care, every aspect is delivered with the precision and refinement that define haute fertility.

For individuals who expect their fertility journey to mirror the level of excellence found in other aspects of their life—travel, security, finance, wellness—IMA ART offers something no traditional model can: a discreet, founder-led, high-touch experience tailored to the singular nature of your path to parenthood.

Read the original article on Los Angeles magazine

IMA ART Fertility. The savoir faire of excellence in family-building.

Private Fertility Concierge. Haute Fertility & Surrogacy. Beverly Hills, Los Angeles.

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