Michelle Tang
CEO & Co-Founder IMA ART Fertility
We specialize in curating bespoke fertility and surrogacy journey's, offering IVF and egg and sperm banking coordination, and legal oversight with absolute discretion," says Michelle Tang, CEO and Co-Founder.
Fertility Governance
Fertility Governance - a risk management framework designed specifically for reproductive planning and execution. It is seen as a structured, centralized oversight of every moving part within the reproductive journey. IMA ART is the only privately held fertility and surrogacy maison that delivers a level of personal stewardship, reserved for those whose time, privacy, and transparent outcomes cannot be compromised.
Our role as a Fertility Family Office includes:
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Selection and liaison with leading IVF clinics in California, USA
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Management of IVF timelines, appointments, and communication
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Embryo creation, cryo-transportation coordination, and genetic testing
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Surrogate matching, screening, alignment, and monitoring
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Legal frameworks, drafting and safeguarding parental rights
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Fertility crisis management and contingency planning
Rather than navigating multiple providers independently, clients experience a single, unified strategy - professionally managed from pre-beginning to outcome.
Private Client Fertility Maison
Founded in Beverly Hills, California, IMA ART provides bespoke fertility advisory, private IVF coordination, and white-glove surrogacy guidance for individuals and couples who value discretion, precision, and exceptional personal stewardship. Unlike an IVF clinic or traditional surrogacy agency, we independently coordinate every stage of the reproductive journey, allowing our clients to move forward with confidence through one trusted point of oversight.
This independent, principal-led model is what we call the world's first Fertility Family Office—a private approach to fertility management that brings together medical specialists, embryologists, reproductive attorneys, psychologists, and surrogacy professionals within a single, coordinated strategy focused on one outcome: helping you build your family with clarity, continuity, and confidence.
For private clients, this means highly personalized guidance from early fertility consultation and clinic selection through embryo strategy, genetic testing coordination, and, where requested, surrogate matching and ongoing journey management. Every recommendation is tailored to your unique medical, personal, and family-building objectives.
Over the years, IMA ART has cultivated relationships with many of the world's leading experts in Assisted Reproductive Technology (ART), reproductive law, clinical psychology, and surrogacy. Our clients benefit from private access to this carefully developed network, supported by independent guidance and founder-led stewardship throughout every stage of their family-building journey.
Discover why the creation of a family deserves the same strategic foresight traditionally reserved for preserving one.
Private Surrogacy, Personally Stewarded
Surrogacy at IMA ART extends far beyond finding a match. Our principals personally engage with the women we consider as surrogates, remaining closely involved through screening, medical preparation, embryo transfer and the pregnancy journey.
We believe a surrogate is far more than a profile—and that intended parents deserve to know who may carry their child.
IMA ART's Difference
IMA ART is an independent fertility and surrogacy advisory in Beverly Hills, providing principal-led stewardship across complex family-building journeys. Michelle Tang and Ron Sonnenberg remain personally and actively involved throughout each client engagement—accessible seven days a week and present at the moments where their involvement matters most.
Our role extends beyond coordinating individual providers. We advocate for our clients, maintain continuity across medical, legal, psychological and surrogacy professionals, anticipate potential complications and help ensure that important decisions are considered within the context of the journey as a whole.
For clients traveling to California or elsewhere in the United States for treatment, screening or embryo transfer, we coordinate the practical details surrounding their care with the same discretion and attention given to the reproductive journey itself. Travel, accommodation, transportation and other personal arrangements can be managed when required—quietly and without becoming the definition of the service.
Haute Fertility
Haute Fertility is IMA ART's approach to highly individualized fertility and surrogacy stewardship. It is not defined by amenities or appearances, but by the time, judgment and personal involvement devoted to each family-building journey.
IMA ART remains independent of IVF clinics, egg and sperm donor agencies, reproductive law firms and other providers involved in a client's care. This independence allows our principals to evaluate options objectively, coordinate across multiple specialists and advocate solely from the perspective of the client and their family-building objectives.
With a deliberately limited number of engagements at any given time, our principals remain personally involved throughout the journey—providing continuity, discretion and informed guidance as circumstances evolve.
Discreet Fertility Advisory
Privacy in fertility and surrogacy extends beyond confidentiality. For ultra-high-net-worth individuals and private families, it can require careful consideration of who has access to personal information, how communication is managed, which professionals become involved and how sensitive decisions are documented and shared.
IMA ART coordinates each engagement with discretion from the outset, working across fertility clinics, reproductive attorneys, psychologists, surrogacy professionals and other specialists while helping clients maintain appropriate boundaries around their family-building journey.
Where personal, family or professional circumstances require heightened discretion, our principals remain closely involved in determining how information, introductions and communication are managed throughout the process.
Principal-Led Family Creation
At IMA ART, principal-led means more than senior-level availability. Michelle Tang and Ron Sonnenberg remain personally engaged in the decisions, relationships and critical moments that shape each family-building journey.
From the selection and coordination of fertility specialists to surrogate evaluation, reproductive law, psychological support and the practical complexities that arise along the way, our principals maintain continuity across the professionals involved.
This direct involvement allows IMA ART to understand not only where a journey stands, but how it arrived there, what has already been considered and what may require attention next. For clients, that continuity means fewer handoffs, greater context and a relationship that remains personal from beginning to desired outcome.
IMA ART Fertility is focused on providing luxurious fertility treatments and surrogacy - for individuals who want this service - to busy, high-end clients. Our world-class fertility experts offer personalized care services from their wealth of knowledge and years of experience.
Our state-of-the-art surrogacy agency services are designed to offer a smooth and successful journey into parenthood. At IMA ART Fertility, our unique approach, comprehensive services, professional team, cutting-edge facilities, and high success rates make us the perfect choice — both for intended parents and our traditional or gestational carriers.
Our Co-Founders, Michelle Tang and Ron Sonnenberg, will be with you every step of the way. From the moment you land in Los Angeles, you’ll have access to our white-glove concierge services, including high-end hotels, limousines, wellness spa treatments, fine dining, personal shopping on Rodeo Drive, and a luxury tour of the city. Read more about our concierge services here.
What sets us apart from other fertility concierge services?
Excellent surrogate matching
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Expert fertility concierge services for private and international intended parents searching options in California, including Los Angeles and surrounding regions, integrating medical, legal, and psychological guidance throughout the family-building journey.
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Adherence to ASRM and FDA screening standards ensures rigorous oversight of all fertility and surrogacy processes within California State.
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Personalized coordination of appointments, consultations, and embryo transfers, emphasizing discretion, risk mitigation, and ultra-private client care.
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Surrogate evaluation and screening conducted with meticulous attention to ethical, legal, and clinical standards, supporting informed decision-making at every stage.
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Continuous advisory support empowers intended parents to make fully informed choices while maintaining privacy, schedule control, and peace of mind.
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Maison-level concierge experience providing seamless integration of high-discretion services, including coordination with Beverly Hills fertility experts and clinical support teams across Los Angeles.
White-Glove Fertility Concierge
Every fertility and surrogacy journey is different. IMA ART provides a single point of guidance across the medical, legal, psychological and practical considerations involved in building a family.
Our role is not to replace the physicians, attorneys or other specialists responsible for their respective areas of expertise. We help clients identify, coordinate and communicate with those professionals while maintaining continuity across the journey as a whole.
The following seven stages illustrate how IMA ART stewardship may extend from the earliest conversations through treatment, surrogacy and the creation of a family.
Step 1 - Fertility Consultation & Strategy
We begin by understanding where you are in your family-building journey, what has already been explored and what you hope to achieve. From there, we help identify priorities, potential pathways and the specialists who may need to become involved.
Step 5 - Surrogate Selection & Matching
Surrogacy at IMA ART extends beyond access to profiles. Our principals remain personally involved in surrogate evaluation and matching, considering medical screening alongside the human factors that can shape a successful relationship between intended parents and the woman who may carry their child.
Step 2 - IVF Concierge & Clinic Coordination
IMA ART helps clients evaluate and coordinate with reproductive endocrinologists and fertility clinics appropriate to their circumstances. We remain engaged around appointments, communication, treatment timelines and the practical details surrounding care while medical decisions remain with the treating physician.
Step 3 - Embryo Creation & Reproductive Genetics
Where embryo creation forms part of the journey, we help coordinate the specialists, laboratories and decisions involved, including reproductive genetics and embryo testing when clinically appropriate. Our role is to help clients understand the process and maintain continuity across the professionals responsible for their care.
Step 4 - Egg & Sperm Donor Coordination
When donor eggs or sperm are required, IMA ART assists with donor-source evaluation, coordination and the medical, legal and psychological considerations surrounding donor conception. The objective is not simply to locate a donor, but to help clients make informed decisions within the context of their broader family-building plans.
Step 6 - Reproductive Law & Protection
Fertility and surrogacy can involve complex legal considerations, particularly when multiple jurisdictions or international families are involved. IMA ART coordinates with experienced reproductive attorneys while helping clients maintain continuity between legal planning and the medical and surrogacy journey.
Step 7 - Pregnancy, Birth & Postpartum
Our involvement does not end with embryo transfer. Throughout a surrogate pregnancy, IMA ART remains engaged with intended parents, the surrogate and the professionals involved, helping coordinate communication, practical needs and preparations for birth. Our stewardship continues through delivery and the immediate postpartum period.
What sets us apart from other fertility concierge services?
IMA ART Fertility is focused on providing luxurious fertility treatments and surrogacy to busy, high-end clients. Our world-class fertility experts offer personalized care services from their wealth of knowledge and years of experience.
Our state-of-the-art surrogacy services are designed to offer a smooth and successful journey into parenthood. At IMA ART Fertility, our unique approach, comprehensive services, professional team, cutting-edge facilities, and high success rates make us the perfect choice — both for intended parents and our traditional or gestational carriers.
Our Co-Founders will be with you every step of the way. From the moment you land in Los Angeles, you’ll have access to our white-glove concierge services, including high-end hotels, limousines, wellness spa treatments, fine dining, personal shopping on Rodeo Drive, and a luxury tour of the city. Read more about our concierge services here.
-
Expert fertility concierge services for private and international intended parents searching options in California, including Los Angeles and surrounding regions, integrating medical, legal, and psychological guidance throughout the family-building journey.
-
Adherence to ASRM and FDA screening standards ensures rigorous oversight of all fertility and surrogacy processes within California State.
-
Personalized coordination of appointments, consultations, and embryo transfers, emphasizing discretion, risk mitigation, and ultra-private client care.
-
Surrogate evaluation and screening conducted with meticulous attention to ethical, legal, and clinical standards, supporting informed decision-making at every stage.
-
Continuous advisory support empowers intended parents to make fully informed choices while maintaining privacy, schedule control, and peace of mind.
-
Maison-level concierge experience providing seamless integration of high-discretion services, including coordination with Beverly Hills fertility experts and clinical support teams across Los Angeles.
Excellent surrogate matching
White-Glove Fertility Concierge
Every fertility and surrogacy journey is different. IMA ART provides a single point of guidance across the medical, legal, psychological and practical considerations involved in building a family.
Our role is not to replace the physicians, attorneys or other specialists responsible for their respective areas of expertise. We help clients identify, coordinate and communicate with those professionals while maintaining continuity across the journey as a whole.
The following seven stages illustrate how IMA ART stewardship may extend from the earliest conversations through treatment, surrogacy and the creation of a family.
Step 1 - Fertility Consultation & Strategy
We begin by understanding where you are in your family-building journey, what has already been explored and what you hope to achieve. From there, we help identify priorities, potential pathways and the specialists who may need to become involved.
Step 3 - Embryo Creation & Reproductive Genetics
Where embryo creation forms part of the journey, we help coordinate the specialists, laboratories and decisions involved, including reproductive genetics and embryo testing when clinically appropriate. Our role is to help clients understand the process and maintain continuity across the professionals responsible for their care.
Step 5 - Surrogate Selection & Matching
Surrogacy at IMA ART extends beyond access to profiles. Our principals remain personally involved in surrogate evaluation and matching, considering medical screening alongside the human factors that can shape a successful relationship between intended parents and the woman who may carry their child.
Step 7 - Pregnancy, Birth & Postpartum
Our involvement does not end with embryo transfer. Throughout a surrogate pregnancy, IMA ART remains engaged with intended parents, the surrogate and the professionals involved, helping coordinate communication, practical needs and preparations for birth. Our stewardship continues through delivery and the immediate postpartum period.
Step 2 - IVF Concierge & Clinic Coordination
IMA ART helps clients evaluate and coordinate with reproductive endocrinologists and fertility clinics appropriate to their circumstances. We remain engaged around appointments, communication, treatment timelines and the practical details surrounding care while medical decisions remain with the treating physician.
Step 4 - Egg & Sperm Donor Coordination
When donor eggs or sperm are required, IMA ART assists with donor-source evaluation, coordination and the medical, legal and psychological considerations surrounding donor conception. The objective is not simply to locate a donor, but to help clients make informed decisions within the context of their broader family-building plans.
Step 6 - Reproductive Law & Protection
Fertility and surrogacy can involve complex legal considerations, particularly when multiple jurisdictions or international families are involved. IMA ART coordinates with experienced reproductive attorneys while helping clients maintain continuity between legal planning and the medical and surrogacy journey.
Begin Your Private Fertility Journey.
Every fertility journey begins with different circumstances, priorities and decisions. IMA ART works privately with individuals and families seeking dedicated oversight of IVF, embryo planning, fertility preservation, donor conception and fertility journeys that may ultimately involve surrogacy.
Our involvement begins with understanding where you are today, what you hope to achieve and which medical or other professionals may already be involved. From there, we can determine where IMA ART's coordination, personal involvement and broader fertility oversight can add value to your journey.
IMA ART Fertility is based in Beverly Hills, California, and works with private clients throughout the United States and internationally.
What does Fertility Governance Mean?
Fertility Governance means IMA ART help clients prepare for what could go wrong. And when things do go wrong - we already know how to find solutions.
This isn't just a theory. It's born out of a co-founder Michelle Tang's background. After spending over a decade in Swiss banking compliance and risk management, where governance is non-negotiable, Michelle brought the same rigor into fertility - because when it comes to family creation, nothing deserves more protection than your children, your surrogates, and your legacy.
What is a Fertility Family Office?
A Fertility Family Office is a centralized advisory model in which all aspects of a client's reproductive journey - IVF strategy, clinic, coordination, surrogacy matching, legal structuring, and pregnancy oversight - are managed under a single point of accountability. IMA ART pioneered this Fertility Family Office model to eliminate the fragmentation, privacy risk, and inconsistency that arise when clients navigate multiple providers independently.
Why does Fertility Governance matter?
For clients - it protects their interests and ensures their journey is managed with discretion and accountability.
For surrogates - it provides ethical, legal, psychological safeguards that honor their role in this process.
For stakeholders - it creates alignment, clarity, and responsibility
How is IMA ART different from a surrogacy agency?
IMA ART is an independent fertility concierge and advisory firm - not a traditional agency. We hold no financial affiliation with any clinic, carrier pool, or provider, which means every recommendation we make is based solely on what is the best for the client. IMA ART also provides services that agencies do not: IVF concierge coordination, embryo strategy, reproductive legal structuring, and full pregnancy oversight within a single, private relationship.
What is a Luxury Fertility Concierge?
IMA ART is the world's first Luxury Fertility Concierge - a unique combination of exquisitely curated fine dining options, the world's leading hotel brands and beautiful travel experiences in Southern California, paired with its clients' fertility treatments. Unlike any other, we take care of every detail, providing VIC's with unforgettable journey to parenthood.
What is Gestational Surrogacy?
Gestational surrogacy is a process in which a surrogate - known as a gestational carrier - carries an embryo created through IVF. The gestational carrier has no genetic connection to the child. The embryo is created using the intended parents' own eggs and sperm, or with the assistance of a donor. California is one of the most legally favorable states in the world for gestational surrogacy, offering clear and enforceable parental rights for intended parents.
Frequently Asked Questions (FAQ) — Bespoke Luxury Fertility Concierge & Surrogacy Advisory
In which states is paid Surrogacy legal?
In surrogacy-friendly states, the law favors surrogacy, allowing surrogate compensation and granting pre-birth and post-birth parentage order to intended parents and individuals. Surrogacy is legal and well-supported for all in California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), District of Columbia (D.C.), Idaho (ID), Illinois (IL), Maine (ME), New Hampshire (NH), New Jersey (NJ), Nevada (NV), New York (NY), Oregon (OR), Rhode Island (RI), Vermont (VT), Virginia (VA), and Washington (WA).
Additional jurisdictions, including Maryland and Pennsylvania, are also considered highly favorable based on established court practice.
How long does the IVF process take and how successful are they?
A single cycle typically spans several weeks, through overall timelines vary depending on individual goals and whether multiple cycles are planned. Success rates vary by age and individual factors, but modern techniques have significantly improved outcomes compared to previous decades.
Here are answers to common questions about our fertility and surrogacy services. If you don’t see an answer to your questions, please see our complete Parent FAQ and Surrogate FAQ, or contact us.
What type of client seeks IMA ART's exclusive services for family building?
IMA ART clients are ultra discerning individuals & couples who require absolute privacy and discretion. Clientele are high-net-worth & ultra-high-net worth individuals with demanding & limited schedules, and who need direct access to the owners - not subordinates - to handle their fertility solutions with savoir faire. IMA ART is a Fertility Maison - the only one of its kind anywhere in the world. Haute Fertility encompasses every aspect of the treatment & concierge experience.
What is Luxury Fertility?
IMA ART is the world’s first Luxury Fertility Concierge — a unique combination of exquisitely curated fine dining options, the world’s leading hotel brands and beautiful travel experiences in Southern California, paired with its clients’ fertility treatments. Unlike any other, we take care of every detail, providing VIC’s with an unforgettable journey to parenthood.
Who can benefit from surrogacy?
Surrogacy is a life-changing option for individuals and couples who want to become parents. Whether they’ve been medically excluded from traditional pregnancy or want to build their family on their schedule, intended parents from various backgrounds can achieve their family building dreams through surrogacy.
Our surrogacy program is tailored to meet the needs of individuals and couples of all types from around the world, including LGBT+ couples and people seeking international surrogacy. Located in Beverly Hills, California, our surrogacy services are ideal for international intended parents, whether couples or single parents, who want a safe, legal, discreet and reliable surrogacy arrangement. Read more about surrogacy here.
What fertility treatments can be accessed through IMA ART Fertility?
IMA ART has an extensive network of professionals that offer extensive fertility treatments and access to reproductive technologies. These include Intrauterine Insemination (IUI), In Vitro Fertilization (IVF), Intracytoplasmic Sperm Injection (ICSI), Pre-implantation Genetic Testing (PGT), Egg Freezing, access to Sperm and Egg Donor banks, and testing and treatment of male infertility.
IMA ART is here to support you every step of the way, from egg retrieval and surrogacy to individualized treatment plans, we help you overcome fertility challenges with care and expertise.
Read more about our fertility solutions here.
Who are our surrogates?
Our surrogate mothers pass extensive physical, psychological and social screening. They meet all American Society for Reproductive Medicine (ASRM) guidelines as well as our surrogacy requirements. All of our surrogates reside in the US, and all children born on American soil are entitled to US citizenship. Read more about our selection process and the surrogate journey here.
Which type of surrogacy should you choose?
IMA ART Fertility offers both traditional surrogacy and gestational surrogacy. The best method of surrogacy for you depends on numerous factors, including fertility of the intended mother and father. These will be assessed through our screening process, and we will help you make an informed decision.
In traditional surrogacy, sperm from the intended father or donor is washed and then fertilizes an egg of the surrogate mother. In this method, the baby will share the surrogate's genes. This process will take place at a fertility clinic.
In gestational surrogacy, the surrogate mother has no genetic relation to the baby. The egg and sperm for creating the embryo is provided by the intended parents or via sperm or egg donation. The embryo is fertilized in a lab and then implanted into the uterus of the gestational surrogate through embryo transfer at an IVF clinic.
Regardless of the type of surrogacy you choose, our experts are here to guide you, provide information and answer questions every step of the way.
What is the cost of surrogacy?
The cost of surrogacy varies depending on a number of factors, which are decided and mutually agreed upon between our intended parents and the surrogate mother they choose. However, at IMA ART Fertility, the base compensation for surrogates is up to $95,000. Carrying a baby for nine months is hard work, and IMA ART Fertility wants our surrogates to be fairly rewarded. It’s also our goal that you have a stress-free, luxurious experience.
Every woman should have a stress-free pregnancy for the health of the unborn child and successfully carrying the baby to term, and for their own health. In addition to the numerous ways stress can negatively affect the health of the mother, it may also lead to an early (premature) birth. Schedule initial consultation here for more information.
At IMA ART Fertility we genuinely care about our surrogates and their families, which is why our luxury surrogacy program includes so much. Learn more.
Are all surrogacy agencies the same?
No. There are two fundamentally different models in surrogacy, and understanding the difference is critical for first-time, and repeat intended parents.
Mass-market surrogacy providers serve most of the market and are structured for scale. They manage high volumes of surrogates and intended parents, rely on standardized screening and processes, and delegate decision-making across large teams. This model prioritizes operational efficiency.
Boutique, ultra-private fertility concierge and surrogacy providers intentionally limit the number of families they serve. These models are founder-led, emphasize rigorous and personalized surrogate screening, offer bespoke decision-making, and operate with discretion comparable to family offices, private banking, and concierge medicine. Clients have direct unfettered access to the principals most, if not all days of the week, including holidays.
Surrogacy is not a commodity decision.
The structure of the provider directly impacts screening depth, accountability, privacy, and long-term outcomes for parents, surrogates, and the child.
FAQ — Bespoke Luxury Fertility® Concierge & Surrogacy Agency, Beverly Hills California
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Born from profound,
personal experience
At our heart is our founder, Michelle Tang. Our profound commitment to building our clients' families comes from Michelle's own experience of the myriad medical, legal and emotional complexities of the fertility journey.
Our commitment to technical excellence, robust governance and unparalleled personal concierge services can all be traced back to Michelle's unwavering dedication to providing parents with a compassion-fueled, white-glove approach to parenthood.
Michelle Tang and Ron Sonnenberg
Co-Founders IMA ART Fertility
