White-Glove Fertility & Surrogacy Concierge
IMA ART Fertility provides a private, highly personalized fertility and surrogacy concierge for individuals and families seeking a greater level of attention, coordination and personal involvement throughout their family-building journey.
Based in Beverly Hills, IMA ART works with private clients throughout the United States and internationally. Whether a journey involves IVF, embryo creation, fertility preservation, donor conception or ultimately surrogacy, our role is to understand the circumstances surrounding each client and provide the personal stewardship needed beyond the clinical setting.
Our principals, Michelle Tang and Ron Sonnenberg, remain personally engaged throughout the journey, working alongside fertility clinics, reproductive specialists and other professionals while helping clients navigate the many decisions, appointments and practical considerations that can accompany assisted reproduction.
What Is White-Glove Fertility?
White-glove fertility is a highly personalized approach to fertility and family building defined by an exceptional degree of time, attention, advocacy and personal involvement throughout the journey.
A reproductive endocrinologist is responsible for medical diagnosis, treatment and clinical decision-making. A white-glove fertility concierge serves a different role: advocating for the client, advising them as decisions arise, coordinating the broader journey around their medical care and maintaining continuity across the professionals involved.
For IMA ART, this can mean organizing consultations, coordinating appointments, helping clients understand what comes next, managing schedules and logistics, communicating with the professionals involved and remaining personally available as circumstances evolve.
It also means recognizing that fertility journeys rarely follow identical paths. Some clients arrive in Beverly Hills knowing precisely which physician they wish to see. Others come to IMA ART before selecting a fertility clinic. Some already have embryos. Others are considering fertility preservation, donor conception or whether surrogacy may eventually become part of their family-building plans.
White-glove fertility begins by understanding the individual—not by placing every client into the same process.
There is an important distinction between delivering exceptional reproductive medicine and providing truly white-glove fertility care.
A fertility clinic is necessarily built around the practice of medicine. Physicians, embryologists, laboratories, clinical teams and sophisticated reproductive technology make modern fertility treatment possible. The clinical model is designed to provide medical care across a substantial number of patients and treatment cycles. IMA ART was created for a different purpose: to provide highly individualized advocacy, advice and stewardship surrounding that medicine.
That distinction shapes our model. IMA ART deliberately accepts a limited number of private clients at any given time. This selectivity gives our principals something fundamental to genuine white-glove service: the time to know each client, remain close to the details of their journey, advocate for their interests and stay personally engaged as circumstances and decisions evolve.
For us, white-glove fertility is not defined by amenities or access alone. It is defined by time, attention, advocacy, continuity and personal involvement.
White-glove fertility, by its nature, is not a volume model.
White-Glove Surrogacy Begins With the Right Match.
IMA ART continuously recruits highly qualified surrogate candidates while deliberately limiting the number of private client engagements we accept. This allows us to pursue fast, efficient surrogate matching without lowering the standards by which candidates are selected.
Our approach extends beyond medical records, screening reports and surrogate profiles. IMA ART’s principals personally engage with and get to know the women being considered to carry our clients’ children.
For private clients, this is an essential part of white-glove surrogacy: efficient matching, exacting standards and personal knowledge of the surrogate.
A Private Fertility Concierge Built Around You
Every fertility journey begins with different circumstances, priorities and decisions.
IMA ART's involvement begins with understanding where you are today, what you hope to achieve and which medical, legal or other professionals may already be involved. From there, we determine where our coordination and personal involvement can add meaningful value.
For some clients, that means helping organize a fertility journey from its earliest stages. For others, IMA ART becomes involved when an existing journey has grown more complex or when multiple specialists, jurisdictions or family-building options need to be coordinated.
Our role is not to replace the reproductive endocrinologist, fertility clinic, reproductive attorney or other specialist. It is to help the client move through the experience with continuity, personal attention and a central point of coordination.
Principal-Led Fertility Concierge
The value of white-glove fertility care is not only measured by the convenience of appointments, travel arrangements or access to specialists. It lies in understanding how each decision connects to the broader journey, anticipating what may require attention next and maintaining continuity when circumstances change.
IMA ART's deliberately limited engagements allow our principals to remain closely involved rather than managing the relationship through successive layers of fragmented coordination. Clients benefit from a consistent understanding of their priorities, the professionals involved and the decisions already made.
Clients have direct access to IMA ART's principals, Michelle Tang and Ron Sonnenberg, who remain personally engaged with the people and professionals involved in each journey.
Personally Present
When clients travel to Beverly Hills for fertility treatment, Michelle or Ron can personally meet them and accompany them to fertility appointments where appropriate.
This presence gives IMA ART a firsthand understanding of the journey and allows us to remain closely connected to the practical details surrounding treatment.
In cases where eggs are retrieved or embryos created - in other jurisdictions - our principals will personally communicate with those fertility clinics, for safe transfer to Beverly Hills.
Conceptual clinic interior. AI-generated for privacy
Accessible Seven Days a Week
Fertility treatment and family creation rarely conform to conventional business hours. Medication questions, changing appointment times, travel arrangements and unexpected developments can arise quickly.
Our principals remain accessible seven days a week so clients have continuity of support when circumstances change.
White-glove service, to us, is not defined by how many services are offered. It is defined by the degree of attention given to the individual receiving them.
Coordination Throughout the Fertility & Surrogacy Journey
For intended parents seeking someone to manage their entire surrogacy journey, IMA ART provides a central point of personal coordination. From the earliest planning and surrogate selection through medical preparation, in-person home visit, background checks, independent PhD-level psychological screening & assessment, legal and insurance coordination, embryo transfer, pregnancy and birth. Our principals remain directly involved, helping clients navigate the professionals, decisions and practical responsibilities that arise along the way.
Depending upon the circumstances, a journey may include consultations with reproductive endocrinologists, diagnostic testing, IVF, embryo creation, genetic testing, fertility preservation, egg or sperm donation, reproductive law, insurance considerations and, for some families, gestational surrogacy.
When surrogacy becomes part of the journey, that coordination extends through surrogate selection and screening, reproductive law, medical preparation, embryo transfer, pregnancy and planning surrounding birth.
IMA ART helps coordinate the moving parts surrounding these different stages while keeping the client's broader journey in view.
Credit: The Peninsula Beverly Hills
Clients pursuing IVF and other fertility treatment can learn more about our Private Fertility Care in Beverly Hills.
For families considering gestational surrogacy, our dedicated Beverly Hills Surrogacy Agency page explains IMA ART's approach to surrogate selection, screening, matching and ongoing stewardship.
Discretion Is Part of White-Glove Fertility
Privacy is not an additional service at IMA ART. It is part of how we work.
Fertility and family building involve deeply personal information and decisions. For private clients, those considerations can extend beyond medical confidentiality to questions of personal exposure, professional visibility, family circumstances and the number of people who know about a journey.
IMA ART therefore approaches communication and coordination with discretion throughout the engagement.
We do not publish client testimonials, case studies, baby photographs or personal client stories as marketing material. The absence of these materials is deliberate: our clients' journeys belong to them.
Credit: The Metropolitan Museum of Art
Credit: The Peninsula Beverly Hills
Traveling to Beverly Hills for Fertility & Surrogacy
Many IMA ART clients come to Beverly Hills from elsewhere in the United States and from overseas. Fertility treatment and surrogacy may require travel at important stages of the journey, introducing another layer of planning beyond the medical process itself.
IMA ART can coordinate the practical details surrounding a client's time in Southern California, including private airport transportation, accommodation arrangements, transportation to medical appointments, scheduling and other personal requirements that make treatment away from home easier to manage.
When appropriate, we can also assist with arrangements surrounding medications, in-residence services, dietary preferences and other needs during a client's stay.
Beverly Hills hospitality remains part of the experience, but never the purpose of it. The purpose is to remove unnecessary friction so that clients can concentrate on the decisions and treatment that brought them here.
White-Glove Fertility Beyond the Clinic
Some of the most important aspects of a fertility and surrogacy journey happen outside the consultation room.
A physician may determine the appropriate medical protocol. A laboratory may create and assess embryos. An attorney may advise on reproductive law. Each professional has a defined area of expertise.
IMA ART's role sits across these disciplines and, where surrogacy is involved, across the many additional relationships and decisions surrounding the surrogate journey: maintaining continuity, coordinating the experience and remaining personally engaged with the client as the journey progresses.
That distinction is central to white-glove fertility.
It is not a different form of medicine. It is a different level of service surrounding medicine.
Begin Your Private Fertility Journey.
IMA ART Fertility works with private clients seeking a highly personalized approach to fertility and family building in Beverly Hills.
Our first conversation is an opportunity to understand your circumstances, where you are in your journey and whether IMA ART's white-glove fertility concierge is appropriate for your needs.
