IMA ART Fertility: Redefining the Surrogate Experience with Boutique Care
- IMA ART Fertility
- Oct 18
- 2 min read
Why Bigger Isn’t Always Better for Surrogates
Many first-time surrogates assume that a large agency automatically provides the best experience. However, size and volume often prioritize operational efficiency over personalized care and genuine support. At IMA ART Fertility, Co-Founders Michelle Tang and Ron Sonnenberg emphasize the firm's boutique, white-glove approach that values each surrogate as an individual, ensuring she feels supported, informed, and cared for at every step.
Mass-Market Agencies Often Miss What Matters Most
Large surrogacy organizations frequently highlight metrics such as:
Number of surrogates placed each year
Total babies delivered
Number of offices, geographic reach and how many folks are in the team
While these statistics can be impressive on paper, they rarely reflect the quality of experience for each surrogate. Many surrogates report feeling like “a number” in such programs — with limited personal attention, rigid schedules, and standard compensation packages. Bottomline, volume mass market surrogacy agency programs are simply not set-up - from a business model perspective - to provide the sort of one-on-one care which IMA ART prides itself on.
The IMA ART Difference: Personalized, Supportive Surrogacy
IMA ART Fertility takes a surrogate-first approach. Every surrogate is treated as an individual, and every journey is carefully planned to ensure comfort, respect, and clarity. Key advantages include:
Personal Concierge Support – Michelle Tang and Ron Sonnenberg are directly accessible 7 days per week, including holidays, guiding surrogates through appointments, medications, and logistics.
Tailored Compensation and Benefits – Compensation is customized based on each surrogate’s circumstances; no one-size-fits-all packages.
Absolute Privacy and Discretion – All surrogacy experiences are handled with confidentiality, protecting both surrogate and intended parents.
Comfort at Every Step – From private travel arrangements to in-home or hotel fertility support, every detail is designed to prioritize the surrogate’s well-being.
Beyond Numbers: High-Touch Care and Individual Attention
Unlike mass-market programs, IMA ART Fertility does not measure surrogacy success in terms of scale or visibility. Excellence is defined by the experience of the surrogate. Every interaction, appointment, and medical step is carefully planned to ensure safety, comfort, and confidence. Surrogates quickly understand the advantages of a boutique, personalized service — just as one would recognize the difference between shopping at a high-end specialty store versus a mass-market chain.
Excellence Through Care, Guidance, and Support
IMA ART Fertility combines clear guidance with a high-touch concierge model. Surrogates benefit from straightforward instructions on medical and legal processes, thorough pre-screening, and individualized support throughout the journey. Every surrogate is treated with respect, dignity, and personal attention, setting a new standard for surrogacy programs.
Begin Your Surrogacy Journey with IMA ART Fertility
For women who wish to become surrogates and expect the highest level of care and one-on-one support. IMA ART Fertility offers personalized attention, like a boutique shop on Rodeo Drive. This is unlike any mass-market program. Every detail is managed thoughtfully, and every surrogate is valued for her courage, generosity, and individuality.
IMA ART Fertility. The savoir faire of excellence in family-building.
Private Fertility Concierge. Haute Fertility & Surrogacy. Beverly Hills, Los Angeles.
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