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Why Mass-Market Surrogacy Fails HNWIs, & Why IMA ART Succeeds

Discover why mass-market surrogacy agencies struggle to meet the needs of high-net-worth clients. Learn how IMA ART Fertility offers a bespoke experience, unmatched accessibility, and white-glove concierge services that exceed HNWI expectations.


IMA ART Luxury Fertility understands that HNWIs and UHNWIs seek experiences, this abstract image exudes a simplistic design with elegance and a high-end feeling

Why Mass-Market Surrogacy Agencies Will Fail HNWIs, and IMA ART Beverly Hills Excels


As the demand for surrogacy services grows, more individuals and couples are turning to mainstream agencies promising low prices. These mass-market agencies have made surrogacy more accessible to the general public, by cutting costs on critically important items. However, when it comes to meeting the unique needs of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs), the mainstream conventional approach falls short. The very model that makes them efficient for the broad-market, limits their ability to offer the level of discretion, personalization, and exclusive experience that affluent clients expect.

In contrast, IMA ART Fertility has been designed from the ground up to meet the exacting standards of HNWIs, positioning itself as the first luxury Fertility Maison to provide a completely bespoke experience.


Mass-Market Agencies: Geared for Efficiency, Not Exclusivity


Mass-market agencies have built their businesses on a model of accessibility, processing large volumes of intended parents with systems that are optimized for efficiency. While this model works for many families, it’s not suited to the needs of HNWIs and busy c-suite executives. High-net-worth individuals expect a concierge-level service—one that offers complete discretion, tailored support, and round-the-clock availability.


These mass-market agencies are structured to serve a wide audience with rigid 9-5, Monday through Friday schedules. Their focus on volume and standardized processes prevents them from delivering the level of customization and personal attention that high-net-worth individuals require. For affluent clients, surrogacy is not just about matching with a surrogate—it’s about having a trusted partner to manage every step of the journey with impeccable attention to detail and unwavering privacy.


Exclusivity  - IMA ART Luxury Fertility offers complete discretion, tailored support, and round-the-clock availability.

Why IMA ART Fertility Succeeds Where Others Fall Short


IMA ART Fertility understands that HNWIs and UHNWIs are not looking for a one-size-fits-all solution. They seek experiences, not transactions. This is where IMA ART Fertility stands apart from mass-market agencies. From day one, IMA ART Fertility was designed to deliver bespoke surrogacy services that cater to the high expectations of a discerning clientele.


Here are several reasons why IMA ART Fertility is primed to succeed:


  1. Founders’ 7-Days-A-Week Availability

    The co-founders of IMA ART Fertility, Michelle Tang and Ron Sonnenberg, are accessible to clients 7 days a week, including holidays. This level of personal availability is unheard of in the surrogacy industry, particularly among mass-market agencies. High-net-worth individuals expect immediate and ongoing access to the people managing their surrogacy journey, and IMA ART’s commitment to accessibility ensures that clients never have to wait for the help they need. Compare this to mass-market agencies, where services are often confined to business hours, and clients are expected to fit into a rigid schedule.


  2. Tailored, White-Glove Concierge Services

    IMA ART Fertility provides a true white-glove service—from the moment clients inquire, through every medical appointment and legal hurdle, until the birth of their child. Clients are not shuffled through an assembly line process; instead, each surrogacy journey is meticulously planned and overseen by IMA ART’s co-founders. Every detail is customized to the client's preferences, whether it's private travel arrangements, personalized surrogate matching, or bespoke fertility solutions. Mass-market agencies, in contrast, are focused on scalability and struggle to provide this kind of luxury experience.


  3. Privacy and Discretion

    High-profile clients require a higher level of discretion, especially when it comes to something as personal as surrogacy. IMA ART Fertility goes beyond standard confidentiality measures by offering highly secure communication and exclusive access to a network of elite medical professionals, legal advisors, and surrogates. Unlike mass-market agencies that frequently share client stories or success stories on social media, IMA ART Fertility maintains strict privacy guidelines, ensuring that the surrogacy journey remains a private matter between the client and the agency.


  4. Customization Over Standardization

    While mass-market agencies pigeonhole surrogates and intended parents into standardized packages and set base compensation, IMA ART Fertility takes a completely customized approach. Surrogates and intended parents alike are treated as individuals, with compensation and benefits tailored to each case. This flexibility allows IMA ART to maximize the satisfaction and success of each arrangement, offering an experience that is unmatched by agencies that rely on mass-market frameworks.


  5. Experience and Expertise

    IMA ART Fertility offers unparalleled expertise in fertility governance, reproductive law, clinical psychology, and surrogate insurance. Its co-founders are seasoned professionals who are physically present to escort clients to their IVF appointments, ensuring that each stage of the surrogacy journey is handled with the utmost care and precision. This level of involvement and expertise is something mass-market agencies simply can’t offer, as their operations are too large to provide personal attention from their top executives.


Experience & Expertise at IMA ART Luxury Fertility, this image exudes a simplistic design with elegance and a high-end feeling

Conclusion: Why Experience Matters for HNWIs


High-net-worth individuals and ultra-high-net-worth individuals demand more than just a service—they demand an experience. Mid-Market agencies are staffed and structured to handle volume, not luxury and transformative experinces. Their rigid schedules, standardized processes, and limited personalization are in direct conflict with what affluent clients expect when embarking on such a significant, personal journey.


IMA ART Fertility, by contrast, was founded with the mission of providing a bespoke, luxury surrogacy experience from start to finish. With co-founders who are accessible 7 days a week, meticulous concierge services, and a commitment to customization and discretion, IMA ART Fertility is the only surrogacy agency that can meet the expectations of today’s most discerning clients.


Contact IMA ART Beverly Hills to privately learn more about white-glove fertility.


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Ready to become parents — let IMA ART help you

Get in touch with our luxury fertility concierge team today.

Interested in becoming a surrogate?

Get in touch with our luxury fertility concierge team today

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